Privacy policy

Last Updated: July 30, 2026

At Mirbaha Jewels LLC (“Mirbaha Jewels,” “we,” “us,” or “our”), we respect your privacy and are committed to safeguarding the personal information you share with us. This Privacy Policy outlines how we collect, use, store, share, and protect your information when you visit mirbahajewels.com (the “Site”), purchase our fine jewelry or certified loose diamonds, book private consultations, or interact with us online, via WhatsApp, or in person.

As a UAE-registered entity, our data protection practices comply primarily with UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL), while incorporating global standards to meet the requirements of the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

1. Information We Collect

We collect personal information directly from you, automatically as you navigate our Site, and through our secure operational partners.

A. Information You Provide Directly

  • Contact & Identification Data: Full name, billing address, shipping address, email address, phone number, and WhatsApp contact details.

  • Order & Service History: Account credentials, transaction history, ring sizes, jewelry preferences, bespoke design requests, custom order notes, and diamond grading report records (e.g., IGI, GIA, HRD) for both lab-grown and natural diamonds.

  • Consultation & Service Details: Details provided when scheduling in-person showroom appointments, hotel/home visits, virtual video consultations, or communicating with our customer support team.

  • Payment Data Security: All checkout payments and card transactions are processed securely through Shopify and its certified payment gateway partners (such as Shop Pay). Mirbaha Jewels does not collect, process, or store raw credit/debit card numbers on our servers. All credit/debit card details and personally identifiable financial information will not be sold, shared, rented, or leased to third parties except as required to complete your order transaction.

B. Information Collected Automatically

  • Device & Usage Data: Our web servers and analytical tools automatically collect standard browser details, device type, IP address, referral sources, geographic region, pages viewed, time spent on the Site, and navigation paths via cookies and tracking technologies.

2. How We Use Your Information

We process your personal information for specific, legitimate business purposes, including to:

  • Fulfill Orders & Services: Process payments, individually prepare or custom-craft your jewelry, set certified lab-grown or natural diamonds, issue gemological grading documentation, and coordinate secure courier delivery.

  • Deliver Customer Support: Manage private appointments, home/hotel visits, warranty claims, lifetime polishing/servicing requests, and respond to inquiries via email or WhatsApp.

  • Maintain Operations & Compliance: Administer customer accounts, maintain statutory tax and accounting records, prevent fraudulent activity, and ensure website infrastructure security.

  • Provide Marketing & Updates: Send communications regarding new collections, bespoke services, or exclusive offers where you have consented (you may opt out at any time).

3. Disclosure & Sharing of Information

We do not sell, rent, or trade your personal information. We share data only with necessary third parties strictly for operational, fulfillment, marketing, or legal reasons:

  • E-Commerce Platform: Shopify, which hosts our store, shopping cart, and secure checkout environment, along with integrated payment gateway providers.

  • Insured Logistics Partners: Specialized armored and express courier services (e.g., FedEx, DHL, Brink's) to fulfill and deliver high-value orders safely to your doorstep.

  • Legal & Regulatory Authorities: We reserve the right to disclose personal data to law enforcement, judicial bodies, regulatory agencies, or government entities when required by law, court order, subpoena, or to comply with UAE Anti-Money Laundering (AML) regulations.

  • Business Transfers: In the event of a corporate restructuring, merger, acquisition, or sale of company assets, customer information may be transferred as part of that transaction. Notice of any such change in ownership will be posted on our Site.

4. Digital Advertising, Analytics & Remarketing

We partner with third-party advertising networks, including Meta Platforms, Inc. (Facebook/Instagram) and Google LLC (Google Ads, Google Analytics), to measure website activity, deliver targeted advertisements, and optimize marketing campaigns.

A. Tracking Technologies & Conversions

  • Pixels & Web Beacons: We utilize technologies such as the Meta Pixel, Meta Conversions API (CAPI), and Google Ads Tags/Analytics on mirbahajewels.com. These tools automatically collect device details, browsing activity, pages viewed, and checkout actions to analyze traffic and display personalized ads across external websites, social media feeds, and search engines.

B. Custom Audiences & Data Matching

  • Customer Match & Custom Audiences: To reach existing customers or audiences with similar interests, we may share pseudonymously hashed contact details (such as encrypted email addresses or phone numbers collected during checkout or subscription) with Meta and Google. These platforms match hashed identifiers against their user databases solely for targeted ad delivery and performance analytics. We do not transmit plain-text personal data for advertising purposes.

C. Opting Out of Targeted Advertising

You can manage or opt out of personalized ad targeting at any time through the following controls:

5. Cross-Border Data Transfers

Because Mirbaha Jewels operates internationally—with headquarters in Dubai, UAE, and a supply, sourcing, and fulfillment network spanning Kuwait, Singapore, Hong Kong, Bangkok, Sri Lanka, and Mumbai—your personal information may be accessed or transferred across international borders to complete your order. We ensure all cross-border transfers are governed by appropriate technical safeguards and data privacy protections.

6. Cookies and Web Technologies

We use cookies, web beacons, and similar tracking tools on mirbahajewels.com to maintain shopping cart items, remember your preferred currency (AED/USD), analyze site traffic, and optimize website performance. You can manage or block non-essential cookies through your browser settings; however, disabling core cookies may impact checkout functionality.

7. Data Security and Risk Disclaimer

We employ appropriate technical, administrative, and hardware methodologies to protect your personal information from unauthorized access, loss, misuse, or alteration. While we take commercially reasonable measures to safeguard our e-commerce environment, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security of data transmitted online.

8. Data Retention & Recordkeeping

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected—including order fulfillment, warranty tracking, customer service, dispute resolution, and compliance with UAE statutory, legal, tax, and accounting retention rules.

9. Your Privacy Rights

You have rights regarding your personal information, regardless of your location:

  • Information & Access: Request confirmation of whether we hold personal information about you and details regarding how it is processed.

  • Correction: Request that we update, complete, or fix inaccurate personal details.

  • Deletion: Request the removal of your personal data, subject to applicable UAE statutory, tax, accounting, or anti-money laundering retention requirements.

  • Opt-Out: Unsubscribe from direct marketing communications at any time by following the unsubscribe link in our emails or contacting us.

Note: To protect your privacy and security, we require identity verification before responding to data requests. Mirbaha Jewels reserves the right to decline or limit requests that are manifestly unfounded, repetitive, or contrary to applicable law.

10. Contact Us

If you have questions about this Privacy Policy, your personal data, or wish to submit a privacy request, please contact our team:

  • Legal Entity: Mirbaha Jewels LLC

  • Registered Address: Suite #403, 4th Floor, Al Buteen #2 Building, Gold Souq, Deira, Dubai, United Arab Emirates

  • Email: sales@mirbahajewels.com

  • WhatsApp: +971 50 264 2440

  • Phone: +971 58 508 2599